NRHA Reiner and NRHA.com Earn AHP Awards for Excellence in Equine Media

During the American Horse Publications (AHP) “Ride Into History” Seminar, a three-day conference held May 31 – June 2, winners in the AHP Annual Awards Competition took center stage.

 

Participation in this year’s contest represented 90 AHP members and 686 entries. A total of 167 awards were presented to the finalists for first, second, third place or honorable mention.

 

Member print publications achieving multiple honors in a variety of categories included the NRHA’s official publication, the NRHA Reiner magazine, with six awards. In addition, the Association’s website, nrha.com, took first place in the Equine-Related Website category.

 

NRHA Senior Director of Publications said, “NRHA is very proud of its publications and website and most of all to those who contribute the outstanding body of work that makes up their content.”

 

Christa Morris, NRHA Senior Director of Marketing, also commented on the awards, “Haley Carmen and I are thrilled to be the first association to win AHP’s Equine-Related Website category. Our goal was to create a site that represents our industry and is highly usable for NRHA members and those wanting to discover the sport of Reining. We are truly honored to see the judges’ feedback and to know we achieved our goal.”

 

NRHA WINNING ENTRIES

In the Feature Single Article category, 1st place went to NRHA contributing writer Wendy Lind for the NRHA Reiner article “Magnum Rescue,” and in the same category Gavin Ehringer’s “Rancho El Fortin” received 3rd place. In the Editorial Human-Animal Bond Photograph category, 3rd place went to photographer Molly Witzel for her photograph that appeared in the Reiner’s “One More Look.” Top honors in the Publication Staff Single Advertisement was earned by the NRHA Reiner’s “NRHA Corporate Partner Holiday Ad” created by Bucky Harris, Graphic Designer/Production Coordinator. Honorable mention was awarded to writer Annie Lambert for her “Rewards Program” story in the Personality Profile Single Article category, and in the Publication Cover Page category, Andrea Bonaga’s photograph of “Rudi Kronsteiner and Finest Copyshot” earned honorable mention as well.

 

The Digital Media division recognized a wide variety of digital media published online by members in 2011. NRHA’s website, nrha.com, took home 1st place in the Equine-Related Website category - Haley Carmen, Website Administrator and Marketing Specialist and Christa Morris, Senior Director of Marketing.

 

MORE ABOUT AHP

American Horse Publications is a non-profit association promoting excellence in equine publishing media. Its members include equine-related print publications as well as digital media, professionals, students, organizations, and businesses that share an interest in equine publishing.

 

The AHP Annual Awards Contest provides members with an opportunity to be recognized for excellence in equine publishing, print and online, as well as professional critiques for improvement.

 

MORE DETAILS ON NRHA’S AWARDS


1st Place – PUBLICATION STAFF SINGLE ADVERTISEMENT (PRINT)

NRHA Reiner – December 2011

“NRHA Corporate Partner Holiday Ad”

Bucky Harris, Graphic Designer/Production Coordinator

Carol Trimmer, Senior Director of Publications

Kathy Swan, Executive Editor

I love this ad. There is a lot going on but managed well and with sophistication.

 

1st Place EQUINE-RELATED WEBSITE

nrha.com

Haley Carmen, Website Administrator and Marketing Specialist

Christa Morris, Senior Director of Marketing

The home page hosts a great deal of information, but the visual hierarchy makes it easy to read and visually manage. Excellent mix of visual interest enhances the viewer’s experience while maintaining good usability. I immediately had a sense of what the sport is about, and the entire design contributed to the story. There was considerable visual continuity across all of the pages. It is clearly a website that services reiners and people curious about reining and doesn’t try to be more than that. This meets the needs of the users and prevents over-cluttering.

 

1st Place – FEATURE SINGLE ARTICLE CIRCULATION UNDER 10,000 (PRINT)

NRHA Reiner – November 2011

“Magnum Rescue” – By Wendy Lind

The winning article in a tough category stood out for the writer’s ability to let a good story tell itself, which is no mean feat. This author’s style is so clean and conversational that the reader doesn’t even notice the words–they’re too caught up in the story. In lesser hands, this story could have bogged down by overplaying the drama and empathy. This author knew the story was powerful enough on its own.

 

3rd Place – FEATURE SINGLE ARTICLE CIRCULATION UNDER 10,000 (PRINT)

NRHA Reiner – June 2011

“Rancho El Fortin” – By Gavin Ehringer

The author does a superb job laying out the landscape of the ranch, using words and details that evoke a sense of being there for the reader. He also does a great job of establishing the context of the Ramón family’s unique standing in the reining business.

 

3rd Place – EDITORIAL HUMAN-ANIMAL BOND PHOTOGRAPH (PRINT OR ONLINE)

NRHA Reiner – July 2011

“One More Look” – Photographer: Molly Witzel

What was supposed to be a posed picture turned into a standout when one horse decided to sniff the air. The palomino looks like he thinks the chestnut is hogging the attention. And the bay is saying, “Hey, what about me?”

 

Honorable MentionPUBLICATION COVER PAGE – CIRCULATION UNDER 10,000 (PRINT)

NRHA Reiner – May 2011

“Rudi Kronsteiner and Finest Copyshot”

Bucky Harris, Graphic Designer/Production Coordinator

Carol Trimmer, Senior Director of Publications

Kathy Swan, Executive Editor

Great action shot with a strong nameplate and good neutral color choice. Cover is beautiful in its simplicity.

 

Honorable Mention – PERSONALITY PROFILE SINGLE ARTICLECIRCULATION UNDER 10,000 (PRINT)

NRHA Reiner – October 2011

“Rewards Program” – By Annie Lambert

An engaging read about a couple, their business and a little slice of life that is well written and reported.

 

 

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